20th
New Zealand agency, Publicis Mojo, created the Schweppes film festival. It’s great to see a NZ agency receive such world-wide recognition. The films have reached YouTube’s top 10. What I enjoy most is that the product is not overtly shown, something that would have ruined the shorts. Remembering the BMW film series from years ago, I’m curious how Schweppes is following up on this. Are there street teams heading out to high-end restaurants and bars providing free drinks, such as those on their site? Are the films put on DVD and being distributed at events? What is there to gain if there’s no direct contact with the audience?
Regardless of the brand’s objective, many of the shorts are great to watch. I particularly enjoyed Signs . See the other film shorts here!
